The loss of a pet is hard
Disenfranchised Grief
The loss of a pet can be just as painful if not more than losing a human, but owners feel like they can't discuss it socially which can make it worse
Limited Support
At some point people don’t want to burden their friends, and there are significantly less resources out there to help them through it
Limited Time
Vet teams want to help but are strapped for time and aren't trained to help clients with pet grief, yet are are expected to provide clients the best experience